When first Samsung entered into Indian market its market position is not at good scale but in past 10 years Samsung mobile has made its strongest position in the market. It was founded in 1938 by Lee Byung-chull as trade export cooperation in Korea. When Samsung enters into the market world they used to export vegetables, fish and fruits to china. Later on Samsung entered into the business of media, finance, chemicals and in 1969 Samsung entered into the world of mobile phones and electronics.
In 1986, Samsung introduced a car phone for its customers but it didn't like by the people much as sales were very low. On seeing this scenario the manufacturing for this phone stopped. In between 1986 to 1990 Samsung comes up with variety of model for its customers but none of them boosted the great market for Samsung as demands for these phones are very low. It was assumed that due to its design people are not buying these phones as they seemed to be bulky. In that period the biggest competitors of Samsung like Motorola and nokia are ruling the market has biggest market share as compared to other companies.
Then come a turning point for Samsung mobile phones when they introduced the SH-700 series in 1993. All over the country people like it's sleek, smaller and thin design. Samsung add certain feature to their mobile phones like better sound quality. SH-700 boosted a little market for Samsung phones. Samsung not only work upon the design of their new phone but planned a great marketing strategies for it. Thus, in 1993 samsung market share has risen up as there sales got increased due to increased in demand.
Samsung made its market position stronger when it introduced its galaxy series (Samsung ace, Samsung galaxy pro, Samsung S2, Samsung S3). Samsung tab was also liked by the people and Samsung is planning to launch more models in 2013. Samsung aims to provide best and stylish phones to its customers at economical prices. Also, Samsung android phones consider to be best till the date.
