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Promoting Our Sites With SEM and SEO


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Search Engine Marketing

When we speak of the SEM, made we talk about online marketing of SEM company, our websites for more visibility in search engine results pages, or what is commonly referred to as sponsored search engine results known (SERP pages). Including ads with links to our websites usually appear on the top or side of. The search engine results, as we shall see in the pages of Google results

How much does it cost? Generally, Search Engine Marketing will be charged pay-per-click (PPC) system. This means that companies, when someone clicks on our web site links in search engine results pages are placed to pay, and if you our pages.

This method could be positive or negative. It could be in a way that the calculation of the number of people who visit our website and click on the link positively charged. So we can say that this is fair enough. But you must also consider that there are people who click fraud by clicking on the links at any time. No real interest in our website

This means that you pay more than necessary because. In reality, these people are not really real visitors to our websites Click fraud is quite common in the industry, because there were people, or automated script or program, click on ads websites. Therefore, taking care actually provided.

Besides PPC, SEM and banner ads or place ads on other websites. Unlike pay-per-click, collects these ads the monthly payment, or we can pay the cost per print.

As PPC, which also has a positive and negative side. It is good if we avoid click fraud and pay only for clicks on counterfeit irresponsible want. However, it can also be harmful because he paid more, regardless of whether or not a click or visit our web site.

In short, if we want to buy a SEM services, we must first determine our marketing budget online and think, what kind of method you want to use to promote our site using the method of search engine marketing.

Search Engine Optimization

And now let's take a look at what exactly is search engine optimization. For starters, there's a way to improve our website in the search results page of search engines (SERP). It consists of two concepts, page optimization and off-page. What are they?

When it comes to on-page optimization, we are talking about the best we can do on our website, such as title tags, keywords, content, keywords, meta tags, link structure link sitemap, quality keywords and original Content URL. We need to maximize each.

For example, if we choose keywords everything in our website, we need to ensure that. The keywords used our websites and keywords that are set to be sufficient, but not greater than the limit in the web pages This is to ensure that our website can also be found and to ensure that our websites have good positions in the SERP.

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